Where do you want to be active and where do you generate sales costs without sufficient profitability? What do you know about your customers and what do your customers think about your company?
From this you can derive your measures. Dr. Decher helps you to work on your strengths for the profitable market areas, to make your pricing explainable internally and externally and to set the right priorities. Motivation and responsibility based on transparent compensation systems and transparent and fair sales controlling accompany you in the implementation of your ideas. Corporate Social Responsibility contributes to your company's legal framework and to your sustainable economic, ecological and social success.
Keywords
net sales, contribution margin, gross profit, sales planning, marketing roadmap, profitability, sales controlling, competitive analysis, pricing strategy, price elasticity, credit management, market share, customer satisfaction